Embattled Bright Tribe chain poised to merge with sister trust and lose its name

Whitehaven academy, which has been a focus for the Bright Tribe controversy

The beleaguered Bright Tribe academy chain is consulting parents on merging with its sister trust in a move which would eventually see the Bright Tribe trust and brand cease to exist, Education Uncovered can disclose.

The Stockport-based Bright Tribe chain, which has faced endless controversy centred on its management of Whitehaven Academy in Cumbria, would merge with a less high-profile organisation called the Adventure Learning Academies Trust(ALAT).

All Bright Tribe schools – other than those lined up to leave the trust – would transfer to the newly-merged organisation, to be called the Adventure Learning Academies Trust.

The consultation letter to parents – this website has seen one sent out to parents with children at Alde Valley school in Suffolk, sent today – makes this clear.